Guus Goorts - seated

Hi. I’m Guus, an online marketer specialised in higher education marketing.

I believe that successful online student recruitment campaigns only happen when different specialists speak each others’ language. (Education) marketing agencies can make a difference, but only if you brief them and enable them. It’s a giant puzzle. I see it as my role to identify any missing or ill-fitting pieces in your puzzle and supply them. I do that in different ways:


Get a PDF copy for free, or order the paperback version on Amazon. Have a look at the table of contents.

Marketing Training

Build your skill base to do more in-house or work together effectively with a digital marketing agency. Read more.

Marketing Consultation

If you need more analysis or hands-on support, I can help you with that. Read more.

Organisations I've worked with

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. So sign up and receive:

  • A PDF copy of my book
  • Updates about upcoming webinars, publications & start dates.

    You'll receive an e-mail with download link for the PDF version of my book and will receive monthly e-mail updates thereafter. Opt out at any time.

    Latest News!

    Google Ads for schools: Why “match types” are essential

    Are you (thinking of) running Google Ads campaigns for your school? Pay particular attention to the “match type” settings. Here’s why.

    Read more

    EAIE Barcelona: Why I choose to travel by train

    I’ve decided to come to EAIE Barcelona by train and forego the flight. Here are 4 reasons why.

    Read more

    Education marketing with Google Analytics: what you need to know

    Google Analytics may not be the most sexy topic – but there’s a couple of things I believe every education marketer needs to know about it.

    Read more