Guus-Goorts

I’m Guus.

And I help education providers with student recruitment through online search.

On this site, you can find out more about me, my book and my e-courses.

I regularly share my experiences and thoughts in blog posts and webinars, you’ll see the latest news towards the bottom of this page. Just above that, you can sign up for monthly e-mail updates.

If you’d like to learn more, feel free to contact me.

SEO & Analytics workshop at University of Ostrava
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Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. Everything else is extra. And I’ll include it in the update anyway 🙂

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You'll receive an e-mail with download links for the EPub and PDF versions of my book, and will receive monthly e-mail updates thereafter. Opt out at any time.

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Latest News!

GDPR compliance in student recruitment: Stop the GDPR bombing!

How to make sure you don’t get too obsessed with with GDPR compliance, to the point that you can no longer improve your student recruitment practices?

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Online student fairs make me think of this picture!

In future, we’ll look back at “online student fairs” as a strange phenomenon. Why do something “online” and still force people to attend at a specific time?

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[Webinar Report] 3 Ways to recruit more students with Google Ads

What are the 3 crucial factors that you absolutely need to get right to successfully recruit students with Google Ads?

Read more