I’m Guus.

And I help education providers with student recruitment through online search.

On this site, you can find out more about me, my book and my e-courses.

I regularly share my experiences and thoughts in blog posts and webinars, you’ll see the latest news towards the bottom of this page. Just above that, you can sign up for monthly e-mail updates.

If you’d like to learn more, feel free to contact me.

SEO & Analytics workshop at University of Ostrava
Get my (sort of) monthly e-mail updates

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. Everything else is extra. And I’ll include it in the update anyway 🙂

So sign up and receive:

  • A PDF copy of my book
  • Updates about upcoming webinars & events
  • Updates about anything else I might publish

You'll receive an e-mail with download links for the EPub and PDF versions of my book, and will receive monthly e-mail updates thereafter. Opt out at any time.

Organisations I've worked with

Upcoming Courses

  • June 15, September 17

          Google Analytics for Universities

  • September 14

          Effective online student recruitment for Universities

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Latest News!

How to avoid “NATO mode”​ in your student recruitment strategy

NATO: No Action, Talk Only.

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GDPR compliance in student recruitment: Stop the GDPR bombing!

How to make sure you don’t get too obsessed with with GDPR compliance, to the point that you can no longer improve your student recruitment practices?

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Online student fairs make me think of this picture!

In future, we’ll look back at “online student fairs” as a strange phenomenon. Why do something “online” and still force people to attend at a specific time?

Read more