Guus Goorts - seated

Hi. I’m Guus, an online marketer specialised in higher education marketing.

And I run a small digital marketing agency with a twist: my goal is to empower you as an in-house education marketer to deliver your best work.

Truth is that you don’t need an agency for everything. Much is better done in-house.

But sometimes you may need specialist knowledge, a fresh perspective, or to onboard a team member on a skill you don’t yet have. That’s where I come in.

Here’s some of the things I do.

If you think we might work well together, feel free to contact me.


Get a PDF copy for free, or order the paperback version on Amazon. Have a look at the table of contents.

Marketing Training

Build your skill base to do more in-house or work together effectively with a digital marketing agency. Read more.

Marketing Consultation

If you need more analysis or hands-on support, I can help you with that. Read more.

Organisations I've worked with

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. So sign up and receive:

  • A PDF copy of my book
  • Updates about upcoming webinars, publications & start dates.

    You'll receive an e-mail with download link for the PDF version of my book and will receive monthly e-mail updates thereafter. Opt out at any time.


    How to make the business case for SEO?

    YOU may be convinced that investing in SEO is the right thing to do for your institution. How do you make the (financial) business case?

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    SEO for Science Communications: Not to be overlooked

    Does it make sense to consider SEO in your science communication efforts? And how to make best use of this online marketing tactic?

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    Dutch suspension of international student recruitment: What’s going on?

    What’s going on with international student recruitment in the Netherlands? Is it suspended? I decided to dig up the key facts.

    Read more