Everything you need to know to build, manage and oversee Google search campaigns for recruiting students:

  • asking the right strategic questions before getting started,
  • planning for success through budget estimation
  • creating successful campaigns on a shoestring budget
  • keeping track of your results and continually improving

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About the author

I got into online student recruitment when I launched a language school comparison site in 2008. Spending my own money on Google ads has turned out to be a very quick way for mastering the essentials. Since 2014, I have helped a number Universities, language schools and training institutes to get the most out of their online student recruitment efforts.

Over time, a common theme emerges. One of integrated strategies vs. one-off tactics. Tactics have a place, but the real magic happens when you zoom out and see the recruitment process as a whole. That’s what my book is about.

Latest News!

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For prospective students, career prospects will always play a major role in their decision of what programme to pursue, and at which University.

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Advance book excerpt on ICEF Monitor: Measuring results with key indicators

Tracking performance helps to keep you on track to achieving your objectives. But what you measure will make a big difference.

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SEA Student Recruitment: Should universities be advertising on Google?

Search Engine Advertising (SEA) can be a useful student recruitment channel. But not all SEA campaign types are created equal. Are you burning your budget?

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