Hi. I’m Guus, an online marketer specialised in higher education marketing.
I’ve learned that you can only run successful online student recruitment campaigns if different specialists work together and speak each others’ language. Digital agencies can make a difference, but only if you brief them and enable them.
My book, Successful student recruitment with Google Ads, is about exactly that. It doesn’t only cover the mechanics of Google Ads campaigns, but also describes all the puzzle pieces that need to fit, from strategy to follow-up. You can download the book for free.
To further enable Higher Education marketers, I’ve also developed Higher Education-specific online marketing courses. In small groups of max. 6, I help you (and/or your colleagues) to put the theory into practice. Learn to speak the same language and get aligned, whether you’re in Marketing, Communications, Recruitment, International Office or representing a Faculty.
