Everything you need to know to build, manage and oversee Google search campaigns for recruiting students:

• asking the right strategic questions before getting started,
• planning for success through budget estimation
• creating successful campaigns on a shoestring budget
• keeping track of your results and continually improving

I got into online student recruitment when I launched a language school comparison site in 2008. Spending my own money on Google ads has turned out to be a very quick way for mastering the essentials. Since 2014, I have helped a number Universities, language schools and training institutes to get the most out of their online student recruitment efforts.

Over time, a common theme emerges. One of integrated strategies vs. one-off tactics. Tactics have a place, but the real magic happens when you zoom out and see the recruitment process as a whole. That’s what my book is about.