Guus Goorts - seated

Hi. I’m Guus, an online marketer specialised in higher education marketing.

And I run a small digital marketing agency with a twist: my goal is to empower you as an in-house education marketer to deliver your best work.

Truth is that you don’t need an agency for everything. Much is better done in-house.

But sometimes you may need specialist knowledge, a fresh perspective, or to onboard a team member on a skill you don’t yet have. That’s where I come in.

Here’s some of the things I do.

If you think we might work well together, feel free to contact me.


Get a PDF copy for free, or order the paperback version on Amazon. Have a look at the table of contents.

Marketing Training

Build your skill base to do more in-house or work together effectively with a digital marketing agency. Read more.

Marketing Consultation

If you need more analysis or hands-on support, I can help you with that. Read more.

Organisations I've worked with

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. So sign up and receive:

  • A PDF copy of my book
  • Updates about upcoming webinars, publications & start dates.

    You'll receive an e-mail with download link for the PDF version of my book and will receive monthly e-mail updates thereafter. Opt out at any time.


    SEO for higher education: high ROI, greatly undervalued

    SEO is arguably the highest-ROI marketing channel for higher education. But it’s not easy to get off the ground. How to get started?

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    Student journey mapping: What can we learn from walking routes?

    How can student journey mapping can be inspired by the way walking routes are signposted?

    Read more

    Google Ads for schools: Why “match types” are essential

    Are you (thinking of) running Google Ads campaigns for your school? Pay particular attention to the “match type” settings. Here’s why.

    Read more