Guus Goorts - seated

Hi. I’m Guus. I bring together the worlds of online marketing and Higher Education.

Successful Higher Education marketing depends on a lot of puzzle pieces coming together: strategy, analytics, campaigns and follow-up. There’s no “star agency” you can hire as a school to do everything; successful education marketing requires lots of alignment and a strong internal skill base to direct the efforts.

My book, Successful student recruitment with Google Ads, is about exactly that. I don’t just cover the mechanics of Google Ads campaigns, but also describe all the puzzle pieces that need to fit, from strategy to follow-up. You can download the book for free.

I’ve also developed online marketing courses specifically for Higher Education marketers. In small groups of max. 6, I help you (and/or your colleagues) to put the theory into practice.

Small group learning session

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. So sign up and receive:

  • A PDF copy of my book
  • Updates about upcoming webinars, publications & start dates.




You'll receive an e-mail with download links for the EPub and PDF versions of my book, and will receive monthly e-mail updates thereafter. Opt out at any time.



Organisations I've worked with

Upcoming courses & events

  • September 14

          Effective online marketing for higher education

  • September 17

          Google Analytics for Higher Education

          SEO for Higher Education

  • October 15

          Google Ads for higher education

Get the book

The-Book
Get a copy for free

Latest News!

Student recruitment strategy: How to avoid “NATO mode”​?

NATO: No Action, Talk Only.

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GDPR compliance in student recruitment: Stop the GDPR bombing!

How to make sure you don’t get too obsessed with with GDPR compliance, to the point that you can no longer improve your student recruitment practices?

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Online student fairs make me think of this picture!

In future, we’ll look back at “online student fairs” as a strange phenomenon. Why do something “online” and still force people to attend at a specific time?

Read more