Guus Goorts - seated

Hi. I’m Guus, an online marketer specialised in education marketing.

My goal is to put you at the wheel of your own marketing efforts.

Nothing wrong with hired hands, but no matter how much or how little of the marketing work you do in-house, you need to know what questions to ask and how to evaluate performance.

That’s where I come in with audits, training and advice.

If you think we might work well together, feel free to contact me.


Get a PDF copy for free, or order the paperback version on Amazon. Have a look at the table of contents.

Marketing Training

Build your skill base to do more in-house or work together effectively with a digital marketing agency. Read more.

Marketing Consultation

If you need more analysis or hands-on support, I can help you with that. Read more.

Organisations I've worked with

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: a once-in-two weeks e-mail update. If you sign up, you’ll receive:

  • A PDF copy of my book
  • Updates about upcoming webinars, publications & start dates.

    You'll receive an e-mail with download link for the PDF version of my book and will receive monthly e-mail updates thereafter. Opt out at any time.


    How to make the business case for SEO?

    YOU may be convinced that investing in SEO is the right thing to do for your institution. How do you make the (financial) business case?

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    SEO for Science Communications: Not to be overlooked

    Does it make sense to consider SEO in your science communication efforts? And how to make best use of this online marketing tactic?

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    Dutch suspension of international student recruitment: What’s going on?

    What’s going on with international student recruitment in the Netherlands? Is it suspended? I decided to dig up the key facts.

    Read more