Guus Goorts - seated

Hi. I’m Guus, an online marketer specialised in higher education marketing.

I’ve learned that you can only run successful online student recruitment campaigns if different specialists work together and speak each others’ language. Digital agencies can make a difference, but only if you brief them and enable them.

My book, Successful student recruitment with Google Ads, is about exactly that. It doesn’t only cover the mechanics of Google Ads campaigns, but also describes all the puzzle pieces that need to fit, from strategy to follow-up. You can download the book for free.

To further enable Higher Education marketers, I’ve also developed Higher Education-specific online marketing courses. In small groups of max. 6, I help you (and/or your colleagues) to put the theory into practice. Learn to speak the same language and get aligned, whether you’re in Marketing, Communications, Recruitment, International Office or representing a Faculty.

5 Things your Marketing Agency Won’t Tell You

Get the book

Get a copy for free

Higher Education Marketing Courses


Set up your own Google Search Ads campaigns from scratch. Or become a better conversation partner to your agency.


Is everything you’re doing online working? Where are the bottlenecks? Know what to measure, and how to measure it.


How to become visible in the search engine results as a Higher Education Institution?


This course covers all the fundamentals of online marketing for student recruitment. Develop a shared language and build alignment across departments and with agencies.

Organisations I've worked with

Small group learning session

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. So sign up and receive:

  • A PDF copy of my book
  • Updates about upcoming webinars, publications & start dates.

    You'll receive an e-mail with download link for the PDF version of my book and will receive monthly e-mail updates thereafter. Opt out at any time.

    Latest News!

    Online student recruitment channels: on which ones to focus?

    g which online channels to use in your student recruitment efforts, there’s no lack of choice. How to pick the right mix of channels?

    Read more

    5 Things your Marketing Agency Won’t Tell You

    In this 34-minute video, Melissa Abache (as Director of International Student Recruitment at Koç University, Istanbul, Turkey) and myself share 5 things that your marketing agency might not tell you.

    Read more

    Student recruitment strategy: How to avoid “NATO mode”​?

    NATO: No Action, Talk Only.

    Read more