Guus Goorts - seated

Achieving more with fewer resources: that’s the challenge many education providers face right now. How can you achieve this year’s goals and set yourself up for success in the years to come?

I believe a big part of the answer lies in clarity.

  • Clarity about priorities within the team
  • Clear expectations from and towards non-marketing colleagues and providers
  • And a crystal clear offer to prospective students.

Through audits, workshops and hands-on guidance, I help you and your team to get clear on your online marketing goals and priorities, whether for student recruitment or engagement.

Book

Get a PDF copy for free, or order the paperback version on Amazon. Have a look at the table of contents.

Marketing Training

Build your skill base to do more in-house or work together effectively with a digital marketing agency. Read more.

Marketing Consultation

If you need more analysis or hands-on support, I can help you with that. Read more.

Organisations I've worked with

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: a once-in-two weeks e-mail update. If you sign up, you’ll receive:

  • A PDF copy of my book
  • Updates about upcoming webinars, publications & start dates.






    You'll receive an e-mail with download link for the PDF version of my book and will receive monthly e-mail updates thereafter. Opt out at any time.



    Articles

    How to make the business case for SEO?

    YOU may be convinced that investing in SEO is the right thing to do for your institution. How do you make the (financial) business case?

    Read more

    SEO for Science Communications: Not to be overlooked

    Does it make sense to consider SEO in your science communication efforts? And how to make best use of this online marketing tactic?

    Read more

    Dutch suspension of international student recruitment: What’s going on?

    What’s going on with international student recruitment in the Netherlands? Is it suspended? I decided to dig up the key facts.

    Read more