Higher education marketing training

Hi. I’m Guus, an online marketer specialised in higher education marketing.

I believe that successful online student recruitment campaigns only happen when different specialists speak each others’ language. (Education) marketing agencies can make a difference, but only if you brief them and enable them. It’s a giant puzzle. I see it as my role to identify any missing or ill-fitting pieces in your puzzle and supply them. I do that in different ways:

Publications such as my my book Successful student recruitment with Google Ads, blog and webinars.
Online marketing courses specific for Higher Education.
Education marketing consulting – which can be a mix of diagnosis, training, vendor management and execution depending on your needs.

Successful Student Recruitment with Google Ads

Get a PDF copy for free, or order the paperback version on Amazon. Have a look at the table of contents.

Online marketing training for Higher Ed.

Build your skill base to do more in-house or work together effectively with a digital marketing agency. Read more.

Marketing consulting for Higher Education

If you need more analysis or hands-on support, I can help you with that. Read more.

Organisations I've worked with

5 Things your Marketing Agency Won’t Tell You

Stay up-to-date

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. So sign up and receive:

A PDF copy of my book
Updates about upcoming webinars, publications & start dates.

Latest News!

Education marketing with Google Analytics: what you need to know

Google Analytics may not be the most sexy topic – but there’s a couple of things I believe every education marketer needs to know about it.

online student recruitment channels are a bit like logs in a camp fire.

Online student recruitment channels: on which ones to focus?

g which online channels to use in your student recruitment efforts, there’s no lack of choice. How to pick the right mix of channels?

Higher Education Marketing Agency: 5 things to think about before engaging one.

In this 34-minute video, Melissa Abache (as Director of International Student Recruitment at Koç University, Istanbul, Turkey) and myself share 5 things that your marketing agency might not tell you.