Guus Goorts - seated

Hi. I’m Guus. I bring together the worlds of online marketing and Higher Education.

Successful Higher Education marketing depends on a lot of puzzle pieces coming together: strategy, analytics, campaigns and follow-up. There’s no “star agency” you can hire as a school to do everything; successful education marketing requires lots of alignment and a strong internal skill base to direct the efforts.

My book, Successful student recruitment with Google Ads, is about exactly that. I don’t just cover the mechanics of Google Ads campaigns, but also describe all the puzzle pieces that need to fit, from strategy to follow-up. You can download the book for free.

I’ve also developed online marketing courses specifically for Higher Education marketers. In small groups of max. 6, I help you (and/or your colleagues) to put the theory into practice.

Small group learning session

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. So sign up and receive:

  • A PDF copy of my book
  • Updates about upcoming webinars, publications & start dates.

You'll receive an e-mail with download links for the EPub and PDF versions of my book, and will receive monthly e-mail updates thereafter. Opt out at any time.

Organisations I've worked with

Upcoming courses & events

  • September 14

          Effective online marketing for higher education

  • September 17

          Google Analytics for Higher Education

          SEO for Higher Education

  • October 15

          Google Ads for higher education

Get the book

Get a copy for free

Latest News!

Student recruitment strategy: How to avoid “NATO mode”​?

NATO: No Action, Talk Only.

Read more

GDPR compliance in student recruitment: Stop the GDPR bombing!

How to make sure you don’t get too obsessed with with GDPR compliance, to the point that you can no longer improve your student recruitment practices?

Read more

Online student fairs make me think of this picture!

In future, we’ll look back at “online student fairs” as a strange phenomenon. Why do something “online” and still force people to attend at a specific time?

Read more