Guus Goorts - seated

Hi. I’m Guus, an online marketer specialised in higher education marketing.

I believe that successful online student recruitment campaigns only happen when different specialists speak each others’ language. (Education) marketing agencies can make a difference, but only if you brief them and enable them. It’s a giant puzzle. I see it as my role to identify any missing or ill-fitting pieces in your puzzle and supply them. I do that in different ways:


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Marketing Training

Build your skill base to do more in-house or work together effectively with a digital marketing agency. Read more.

Marketing Consultation

If you need more analysis or hands-on support, I can help you with that. Read more.

Organisations I've worked with

Social media, podcasts, video, blogging, webinars … there are simply too many options for staying in touch.

So I made a commitment to at least do one thing consistently: write a (sort of) monthly e-mail update. So sign up and receive:

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    Latest News!

    Education marketing with Google Analytics: what you need to know

    Google Analytics may not be the most sexy topic – but there’s a couple of things I believe every education marketer needs to know about it.

    Read more

    Online student recruitment channels: on which ones to focus?

    g which online channels to use in your student recruitment efforts, there’s no lack of choice. How to pick the right mix of channels?

    Read more

    Higher Education Marketing Agency: 5 things to think about before engaging one.

    In this 34-minute video, Melissa Abache (as Director of International Student Recruitment at Koç University, Istanbul, Turkey) and myself share 5 things that your marketing agency might not tell you.

    Read more