Successful student recruitment with Google ads

Successful student recruitment with Google ads

The essential guide

Everything you need to know to build, manage and oversee Google search campaigns for recruiting students:

asking the right strategic questions before getting started,
planning for success through budget estimation
creating successful campaigns on a shoestring budget
keeping track of your results and continually improving

Guus Goorts

About the author

I got into online student recruitment when I launched a language school comparison site in 2008. Spending my own money on Google ads has turned out to be a very quick way for mastering the essentials. Since 2014, I have helped a number Universities, language schools and training institutes to get the most out of their online student recruitment efforts.

Over time, a common theme emerges. One of integrated strategies vs. one-off tactics. Tactics have a place, but the real magic happens when you zoom out and see the recruitment process as a whole. That’s what my book is about.

Latest News!

Asia Careers Group

For prospective students, career prospects will always play a major role in their decision of what programme to pursue, and at which University.

Advance book excerpt on ICEF Monitor: Measuring results with key indicators

Tracking performance helps to keep you on track to achieving your objectives. But what you measure will make a big difference.

SEA Student Recruitment: Should universities be advertising on Google?

Search Engine Advertising (SEA) can be a useful student recruitment channel. But not all SEA campaign types are created equal. Are you burning your budget?