Student recruitment strategy: How to avoid “NATO mode”?
NATO: No Action, Talk Only.
GDPR compliance in student recruitment: Stop the GDPR bombing!
How to make sure you don’t get too obsessed with with GDPR compliance, to the point that you can no longer improve your student recruitment practices?
Online student fairs make me think of this picture!
In future, we’ll look back at “online student fairs” as a strange phenomenon. Why do something “online” and still force people to attend at a specific time?
Google Ads Webinar: 3 Ways to recruit more students with Google Ads
What are the 3 crucial factors that you absolutely need to get right to successfully recruit students with Google Ads?
Employability: What role does it play in student recruitment? (webinar recording)
To which extent do prospective students weigh career prospects in their choice of studies? And how can you proactively engage with them about this topic?
Asia Careers Group
For prospective students, career prospects will always play a major role in their decision of what programme to pursue, and at which University.
Enrollment funnel: Measure results with key indicators
Tracking performance helps to keep you on track to achieving your objectives. But what you measure will make a big difference.
SEA Student Recruitment: Should universities be advertising on Google?
Search Engine Advertising (SEA) can be a useful student recruitment channel. But not all SEA campaign types are created equal. Are you burning your budget?
SEMRush
If you’re planning campaigns on Google Ads, you’ll need to do keyword research to find out which words people are searching that may be relevant to the course you are promoting. There are several free tools available, but they each have their limitations. Since you’re likely about to spend thousands of dollars on advertising, why…
