Does it make sense to consider SEO in your science communication efforts? And how to make best use of this online marketing tactic?
What’s going on with international student recruitment in the Netherlands? Is it suspended? I decided to dig up the key facts.
SEO is arguably the highest-ROI marketing channel for higher education. But it’s not easy to get off the ground. How to get started?
How can student journey mapping can be inspired by the way walking routes are signposted?
Are you (thinking of) running Google Ads campaigns for your school? Pay particular attention to the “match type” settings. Here’s why.
Google Analytics may not be the most sexy topic – but there’s a couple of things I believe every education marketer needs to know about it.
g which online channels to use in your student recruitment efforts, there’s no lack of choice. How to pick the right mix of channels?
In this 34-minute video, Melissa Abache (as Director of International Student Recruitment at Koç University, Istanbul, Turkey) and myself share 5 things that your marketing agency might not tell you.
NATO: No Action, Talk Only.
How to make sure you don’t get too obsessed with with GDPR compliance, to the point that you can no longer improve your student recruitment practices?
In future, we’ll look back at “online student fairs” as a strange phenomenon. Why do something “online” and still force people to attend at a specific time?
What are the 3 crucial factors that you absolutely need to get right to successfully recruit students with Google Ads?
To which extent do prospective students weigh career prospects in their choice of studies? And how can you proactively engage with them about this topic?
Tracking performance helps to keep you on track to achieving your objectives. But what you measure will make a big difference.
Search Engine Advertising (SEA) can be a useful student recruitment channel. But not all SEA campaign types are created equal. Are you burning your budget?