How to deal with AI – long term?
When does AI, such as AI chatbots have a role to play, and when is it better to just leave it to the humans?
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How to make the business case for SEO?
YOU may be convinced that investing in SEO is the right thing to do for your institution. How do you make the (financial) business case?
SEO for Science Communications: Not to be overlooked
Does it make sense to consider SEO in your science communication efforts? And how to make best use of this online marketing tactic?
Dutch suspension of international student recruitment: What’s going on?
What’s going on with international student recruitment in the Netherlands? Is it suspended? I decided to dig up the key facts.
SEO for higher education: high ROI, greatly undervalued
SEO is arguably the highest-ROI marketing channel for higher education. But it’s not easy to get off the ground. How to get started?
Student journey mapping: What can we learn from walking routes?
How can student journey mapping can be inspired by the way walking routes are signposted?
Google Ads for schools: Why “match types” are essential
Are you (thinking of) running Google Ads campaigns for your school? Pay particular attention to the “match type” settings. Here’s why.
EAIE Barcelona: Why I choose to travel by train
I’ve decided to come to EAIE Barcelona by train and forego the flight. Here are 4 reasons why.
Education marketing with Google Analytics: what you need to know
Google Analytics may not be the most sexy topic – but there’s a couple of things I believe every education marketer needs to know about it.
Online student recruitment channels: on which ones to focus?
g which online channels to use in your student recruitment efforts, there’s no lack of choice. How to pick the right mix of channels?
Higher Education Marketing Agency: 5 things to think about before engaging one.
In this 34-minute video, Melissa Abache (as Director of International Student Recruitment at Koç University, Istanbul, Turkey) and myself share 5 things that your marketing agency might not tell you.
GDPR compliance in student recruitment: Stop the GDPR bombing!
How to make sure you don’t get too obsessed with with GDPR compliance, to the point that you can no longer improve your student recruitment practices?
Online student fairs make me think of this picture!
In future, we’ll look back at “online student fairs” as a strange phenomenon. Why do something “online” and still force people to attend at a specific time?
Google Ads Webinar: 3 Ways to recruit more students with Google Ads
What are the 3 crucial factors that you absolutely need to get right to successfully recruit students with Google Ads?
Employability: What role does it play in student recruitment? (webinar recording)
To which extent do prospective students weigh career prospects in their choice of studies? And how can you proactively engage with them about this topic?
Asia Careers Group
For prospective students, career prospects will always play a major role in their decision of what programme to pursue, and at which University.
Enrollment funnel: Measure results with key indicators
Tracking performance helps to keep you on track to achieving your objectives. But what you measure will make a big difference.
SEA Student Recruitment: Should universities be advertising on Google?
Search Engine Advertising (SEA) can be a useful student recruitment channel. But not all SEA campaign types are created equal. Are you burning your budget?
