Having goals and objectives is great, but let’s face it: things often work out differently in the real world. Measure performance and you’ll be able to see what works and what doesn’t – and to double down on what works. Tracking performance helps to keep you on track to achieving your objectives. But what you measure will make a big difference.
In Chapter 4 of my book, I provide an overview of indicators you can use to create our own “student recruitment funnel” and keep close tabs on which portions of your recruitment approach work and what needs further improvement. Read it here.