What are the 3 crucial factors that you absolutely need to get right to successfully recruit students with Google Ads?
I strongly believe that education and international exchange can bring people from all over the world get to know and understand each other better. That belief has been the driving force behind many of the things I have done over the years: volunteering in Ghana, co-founding an NGO that sets up volunteering assignments, and establishing Singapore's first language school comparison website. Over the years, I've discovered that my skills lie in the mix of writing and analysis. Many times, creative writers can't analyse numbers, and analytical minds struggle with writing. I can do both reasonably well - and that makes that I stand out in online marketing - especially when it comes to search - which requires sharp copywriting in combination with an analytical, numbers focused mindset.