Education marketing with Google Analytics: what you need to know
Google Analytics may not be the most sexy topic – but there’s a couple of things I believe every education marketer needs to know about it.
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Analytics is important. Without analytics, you don’t know where you stand. Here, you’ll find my articles about Analytics. And we’re not just talking about “Google Analytics”.
Enrollment funnel: Measure results with key indicators
Tracking performance helps to keep you on track to achieving your objectives. But what you measure will make a big difference.
