Student journey mapping: What can we learn from walking routes?
How can student journey mapping can be inspired by the way walking routes are signposted?
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Articles about digital marketing (strategy) as a whole.
Online student recruitment channels: on which ones to focus?
g which online channels to use in your student recruitment efforts, there’s no lack of choice. How to pick the right mix of channels?
Higher Education Marketing Agency: 5 things to think about before engaging one.
In this 34-minute video, Melissa Abache (as Director of International Student Recruitment at Koç University, Istanbul, Turkey) and myself share 5 things that your marketing agency might not tell you.
GDPR compliance in student recruitment: Stop the GDPR bombing!
How to make sure you don’t get too obsessed with with GDPR compliance, to the point that you can no longer improve your student recruitment practices?
Online student fairs make me think of this picture!
In future, we’ll look back at “online student fairs” as a strange phenomenon. Why do something “online” and still force people to attend at a specific time?
Employability: What role does it play in student recruitment? (webinar recording)
To which extent do prospective students weigh career prospects in their choice of studies? And how can you proactively engage with them about this topic?
SEA Student Recruitment: Should universities be advertising on Google?
Search Engine Advertising (SEA) can be a useful student recruitment channel. But not all SEA campaign types are created equal. Are you burning your budget?
