Google Ads offers a tremendous opportunity for education providers: to be found exactly when prospective students are exploring their study options.

But promoting an educational programme is different from trying to sell just any product.

Whether you plan to build campaigns yourself, need to oversee them or work together with an agency, I cover the essentials you need to know to successfully use Google Ads for recruiting students in this book of 105 pages.

Key topics:

• Strategic questions to ask before you get started;
• Planning for success through budget estimation;
• Creating successful campaigns on a shoestring budget;
• Keeping track of your results and continually improving them.

I’ve embedded the table of contents, so you can get a good feel of what the book’s about!