My books

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Genuinely Helpful

If your university website is genuinely helpful to prospective students, it makes a big difference to all your marketing efforts.

But how can do you make your website helpful? That’s what this book is about.

Find out more, order the book or download the free PDF.

Recruitment Book

Successful student recruitment with Google Ads

If you’re running Google Ads campaigns for student recruitment, there are specific things to keep in mind – that’s what my first book, published in 2020, is about.

While many technical details of how Google Ads works have changed since, the general principles of this book still apply.

Download the PDF for free or order a copy.

In the Genuinely Helpful – Field Notes, I share one practical idea you can try on your site or in your campaigns. Every two weeks.