Would AI recommend your school? See how a practical AI visibility report turns real prompts, cited sources and website checks into focused next steps.

A practical note on preparing for crises with data, delegation, and trust so opportunities do not pass while competitors hesitate.

Student reviews now shape what ChatGPT and Google say about your school. Four practical ways to collect reviews that help the right students choose you.

AI recommendations depend on whether clear, credible proof about your school exists online. Here is what education teams can learn from KdG.

Discover how higher education marketing consultant Guus Goorts is adapting student recruitment strategies for the future, balancing Google Ads and traditional SEO with AI visibility and GEO.

Disjointed school websites confuse prospective students. Learn how education teams can resolve internal conflicts and build a genuinely helpful website.

More prospective students now use AI tools to explore university options. See the implications for higher education marketing, website content, and student recruitment.

Why education marketing can feel lonely and what to do when organisational barriers, weak infrastructure, and compliance concerns block better results.

Discover how a user-focused, authoritative article created with a custom GPT influenced Google’s AI Overview for English Express.