Online Education Marketing Consultant

I help education providers to take charge of their online marketing. In everything I do, my underlying goal is to empower you to take more control of your online marketing.

Since it’s just me, supported by my technical marketer Mehedi, my aim is not to do a ton of work on your behalf. My value is in helping you and your extended marketing and recruitment team find the way forward. To identify and help you overcome bottlenecks.

Every education provider has their own challenges. You may just be getting started, or already have the support of a sizeable online marketing team, whether in-house or through an agency, and be in need of an outside opinion. I want to meet you where you are, and help you and your team chart your course onwards, online marketing wise.

Below, you’ll find some of the typical ways in which I have worked together with education providers. Would you like to explore whether it makes sense for us to work together? Feel free to get in touch!

Wondering how you’re doing right now?

A quick scan of your online marketing activities can be a great place to start.

I’ll review your current online presence in detail, including where applicable:

  • Website
  • Analytics setup
  • Paid campaigns
  • Social media channels
  • SEO
  • Follow-up

And will provide a detailed report which identifies the key leverage points and specifies next actions to take.

Image credit: cottonbro
  • Are these campaigns working as hard for us as they should?
  • Why that sudden drop in applications?
  • Is that page as user optimised as it can be?
  • Should we be paying for ads at this stage or focusing elsewhere?

It can be great to discuss these kinds of questions with an outsider who knows education and online marketing. With coaching, I’ll be available for regular Zoom calls and be available to answer your questions (and those of your colleagues) through e-mail.

Image credit: cottonbro

Agency management

Many marketing agencies are great at online marketing, but may not be super experienced in the education sector, and what it takes to get prospective students to enroll.

I can help “translate” your requirements to your marketing agency and provide guidance.

So you’re all on the same page and spend less time experimenting and more time doing what has been proven to work in online student recruitment.

Image credit: cottonbro

Skills development

Strategy is great. But it’s no use if you’re not able to execute it.

And while you outsource a lot of the work to agencies, you and/or your colleagues will need to have the right skillset to enable them to do their best work and be marketing’s advocate across the organisation.

Besides my online marketing e-courses,¬†I’m also available for in-house workshops¬†if your learning needs are specific.

Image credit: cottonbro

Execution

Sometimes there are a few small tasks standing in the way of progress. It could be anything. To name a few things I have encountered:

  • A Google Analytics implementation
  • Creating a dashboard in Google Data Studio
  • Making sure your website is indexable.

While I don’t have the time to execute on a regular basis, I’ve learned over time that it often makes sense to get the tasks out of the way for my clients as soon as possible, so that they can move on.

Image credit: cottonbro

Know More?

Does it sound like I could help you with one or more of the above services? Feel free to send me a message or give me a call. You’ll find the details on my contact page.