As an in-house education marketer, you have the best access to your audience. To professors. To data on what works and what doesn’t. And to colleagues who can support to obstruct marketing efforts. No agency, however brilliant, can match that.
Does that mean you should bring all your marketing in-house and save on agency fees? Not necessarily. I have worked with teams who have successfully done that and radically improved their results to boot. But others have improved their results by becoming a better partner to their marketing agency.
In my course portfolio, I translate marketing best practices into methods that work for education providers. If you join a generic online marketing course, lots of the content won’t apply to student recruitment. My courses are built around what actually works in our sector.
You can follow the below courses as an individual, or use them to upskill your whole team with live workshops and tailored sessions. Have a look and let me know if you have questions!
Programmes
These courses are currently open for enrollment
Best if you want the “big picture” of online marketing for education, from strategy and budgeting to channel mix, CRM and measurement.
Best if you already invest in Google Ads (or plan to) and want to raise performance, waste less budget and collaborate more effectively with agencies or internal specialists.
Best if you have GA4 in place but feel you are not using the data to support decisions on content, campaigns and budget.
Best if you want your website to do more of the heavy lifting in recruitment, and to give marketing, faculties and central services a shared framework for improving pages. Also: a great primer if a website revamp is on the horizon.
Best if you want to prepare for the next phase of search—where AI summaries, answer engines, and recommendation systems influence visibility, traffic, and enquiries.
Previous Participants
Among others, professionals from these institutions have participated in the trainings.
