What Will You Learn?

• Describe the key strategic questions that underlie online student recruitment campaigns
• Understand how to budget realistically for higher education digital marketing campaigns
• Understand the different online campaign types and when they are suitable
• Identify possible improvements to your institution's website
• Identify effective ways to automate follow up with prospective students
• Measure and analyse the most important student recruitment Key Performance Indicators
• Understand the key benefits and usage scenarios of CRMs
• Collaborate effectively with external marketing agencies