What Will You Learn?

• Understand how Google Analytics tracks website visits
• Understand what the key dimensions and KPIs in Google Analytics actually mean (e.g. What is a "session" and an "event"?)
• Understand the key differences between Universal Analytics and the new GA4
• Identify "goals" on your website that should be tracked and set up tracking for them.
• Use Google Analytics for campaign evaluation and budgeting
• Identify bottlenecks in your campaigns and website and develop possible alternatives.