Would AI recommend your school?
After several days of trial and error, I built an AI workflow that lets me create practical, action-focused AI visibility reports for organisations.
The reports are not limited to universities and schools. I can create one for almost any organisation, in English or Dutch.
\n\n

\n\n
What the report covers
The process is not fully automated:
- First, I research the prompts to make sure we track questions that are relevant for your organisation.
- I then track the chosen prompts for 14 days using Rankshift.
- After that, AI analyses the answers, the sources they cite and the results of a website check to build the report.
- Finally, I manually review and edit the recommendations to make sure they are relevant and actionable for you.
Here are four full sample reports for fictional organisations:
UK University | Dutch University | Language School | Advisory firm
I can create a report like this for your organisation, free of charge. Book a quick 15-minute intake so I can make sure we track the things that matter to you.
This article is adapted from Genuinely Helpful – Field Notes, Guus Goorts’ newsletter for education marketers. Want more practical notes like this? You can subscribe to Genuinely Helpful – Field Notes.







