The new academic year is on, and for me that means a busy few months ahead with events, presentations, and plenty of conversations.
Here’s where you can find me:
12 Sept – ICEF Monitor Global Summit (London)
Panel: Recruitment lab – Building capacity to recruit across digital channels
I’ll be sharing practical strategies for digital recruitment together with Kyle Campbell. Expect a hands-on workshop format with audience input and takeaways you can put to work.
17 Oct — Study.eu Digital Marketing Day (Cologne)
An unpolished, peer-to-peer event where marketers share what actually works in practice. Always in a beautiful venue. I won’t be presenting this year, just learning from fellow education marketers. A few early bird tickets are still available
22 Oct — ContentEd Live (online)
Session: SEO isn’t just for specialists – it’s a team effort
I’ll show how to embed SEO across your institution with real case studies. Expect practical tips on cross-team collaboration, making the business case for visibility, and spotting quick wins to improve discoverability.
You can use code GUUS10 for discount
Fast first replies and other recruitment lessons from Malaysia (YouTube)
A 25-minute, no-fluff conversation with Ooi Lay Tin about practices from Malaysian universities that apply far beyond the region. We talk about why fast replies (always within 48h) matter, how to bring student voices onto your key pages, why hiring counsellors beats buying more ads, and how to track everything with a simple one-page pipeline.
