Successful student recruitment with Google Ads

Description

Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students:

• Asking the right strategic questions before getting started
• Planning for success through budget estimation
• Creating successful search campaigns on a shoestring budget
• Keeping track of your results and continually improving

Please note that your order will take an estimated 18-23 business days to ship.