Digital Student Recruitment Audit

In marketing, and in education marketing in particular, everything is connected.

Your Google Ads campaign doesn’t perform because the landing pages are too long and boring. You don’t know what needs improving because tracking has holes in it. Your positioning isn’t compelling, so nothing works. And so on.

I’ll analyse your entire student recruitment system: website, analytics, search and AI visibility, campaigns and follow-up.

My deliverable to you: a 12-week improvement plan which is:

  • Carefully documented – so you can directly share it with internal and external stakeholders.
  • Actionable – so everyone knows what to do
  • Prioritised – so you know which low hanging fruit and foundational issues to tackle first.

So everyone is on the same page, and you can get to work with renewed energy.

Consulting

Packages

What can you expect? Below, you’ll see what’s included in each of the audits: Quick Check, Basic and Advanced. If you prefer to discuss the options in person, please book a discovery call

Quick Check

Affordable, thorough review to spot key issues and identify quick wins.

€ 500 (one-off)

  • Scope: Focused check of your current setup
  • Pages: Up to 5 key pages
  • SEO & AI: Basic SEO check plus a light AI visibility scan
  • Conversion review: Advice to raise conversion rates on key pages
  • Outcome: Short summary and video walkthrough

Basic Audit

Full audit of your core journey with a clear 12-week plan.

€ 2,000 (one-off)

  • Scope: End-to-end review of initial student recruitment journey
  • Pages: Up to 15 key pages and/or templates
  • SEO & AI: In-depth SEO audit plus AI visibility testing
  • Conversion & analytics: Detailed CRO review and GA4 health check
  • Outcome: Written report, 12-week backlog and one live session

Advanced Audit

Deep-dive for large or complex sites and teams.

€ 5,000 (one-off)

  • Scope: Multi-journey review across audiences and markets
  • Pages: Up to 50 important pages and templates
  • SEO & AI: Broad and deep SEO audit plus extensive AI testing
  • Conversion, UX & campaigns: Multiple journeys and channels
  • Outcome: 6–12 month roadmap and up to five live implementation sessions

Reviews

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EuroTech Universities Alliance

Anita Schneider

Communications Manager

I approached Guus when looking for expert advice on how to improve our website, more specifically decrease bounce rates, increase page views and make it in general accessible and attractive for visitors (and Google).

What I got was a thorough analysis and a ton of useful suggestions, topped up with explanations, guidance throughout the process, a high level of commitment and fast responses. Knowing that this is an ongoing effort, I can see the modifications already starting to bear fruit. I can highly recommend working with Guus.

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Universität Hamburg

Rachel Rau

Internationalization Coordinator, Faculty of Business, Economics and Social Sciences

Guus did an SEO audit of our degree program website in order to improve our visibility in organic search. Having worked with Guus before, I knew he would deliver an easy-to-use, no-frills and cost-effective report, and that’s exactly what happened.

His results were clear, easy to understand and implement, and substantive (having worked with quite a few consultants in various aspects of web/communications, I know how rare this is!).

He’s also a great, down-to-earth person to work with. I warmly recommend working with Guus and would happily do so again.

Frequently Asked Question (FAQ)

Not sure which audit package is right for you?

Every website and every organisation is different. If it’s not immediately obvious where yours fits in, schedule a free discovery call with me. In 30 minutes or less, we’ll discuss your needs, and I will recommend the best package for your situation.

Website bigger than these packages?

Education websites can grow really complex. In many cases, an Advanced audit will suffice, focusing on representative templates rather than every single page. 

Contact me or Schedule a free discovery call and we can look together at what makes most sense in your situation.

What if I have specific concerns outside the packages?

Let me know your needs during the discovery call or via email, and I’ll tailor the audit to address them

Help with implementation?

Implementation often works best with your in-house IT team or the external web agency that built the website. I’ll guide them and review the fixes to ensure issues are resolved. If needed, I can recommend trusted partners or assist with implementation directly.

How long does it take to deliver the audit?

Quick Check: 1 week.
Basic and Advanced Audits: Around 3 weeks after I have full access.

Know More?

Does it sound like I could help you with one or more of the above services? Feel free to send me a message or give me a call. You’ll find the details on my contact page.

In the Genuinely Helpful – Field Notes, I share one practical idea you can try on your site or in your campaigns. Every two weeks.